Develop Your Communication Strategy

A Mistake We All Make

How many times have you said, “How many times do I have to tell you XYZ?” Have you ever wondered why some people just can’t seem to take in what you’re trying to say?

Ear-1What is happening when you can’t get through to somebody else? Take a step back and notice what you’re really doing.

What you’ll see, almost every time, is that your message is totally compelling to yourself — but not to your audience! Now, don’t feel too bad — we all do this unconsciously. Of course you find your message compelling — you already agree with it. And being unconscious, this mistake passes you right by.

The Remedy

This mistake has been blamed for many of the world’s troubles. The remedy is to take into account other people’s points of view.

Why say something so obvious? Because it’s easier said than done. You have to consciously design your message to work on the minds of your audience, not yourself. You have to remember that people are caught up in their own lives, focused on their own preoccupations and reacting in their own ways.

We have to know how to construct our message so it makes them sit up and notice. We have to make sure we know them well enough to make it important to them, and we want them to realize that it is.

Furthermore, it has to reach them through a channel (Facebook, LinkedIn, Youtube) that they already use. If we cover all these bases, then our audience is much more likely to give a little of their precious time and attention to hear what we’re trying to tell them.

Expert Needed

I’ve dedicated 35 years to understanding this problem, among many others, and what to do about it. Along the way, I’ve become a storyteller, a writer, a conflict resolution expert, a teacher, and an online entrepreneur. I can design a message so that it expresses what you want it to, is easy to take in, and encourages action.

for assistance in getting your message across. If you’re in this situation, don’t prolong it any more. Your message is valuable, and it deserves to be seen and heard.