Research Your Audience

Has This Ever Happened To You?

Suppose that one fine morning, a total stranger accosts you on the street. Urgently, he begins to rant: “Here’s what you need! The answer to all your problems! No, don’t waste your breath telling me your stories – I already know all about you!”

What would you do? Laugh in his face? Push past him? Scream for help? Or file it away as yet another maniac story, to share with your friends later?

KONICA MINOLTA DIGITAL CAMERAYou would never do that, of course. There’s the risk of bodily harm to you, not to mention your strong desire to just not be that weird.

Who Does That?

That doesn’t stop some folks. They just go ahead and plow right in. Consider the many marketers who forget to do reality checks before launching campaigns!

How often has that been you, without even noticing? How depressing! We put in all that time and effort to reach out to our audience, and all we get in return is a lukewarm response, at best!

Are people just ungrateful? Or could it be that your pockets just aren’t deep enough to follow in the footsteps of the big players? It’s a mystery. And not knowing where you went wrong makes it even worse.

There Is A Solution

One solution comes from the MBA world: you weren’t speaking to their needs. This is not exactly news to you. It’s the rule: before you start messaging or talking, know your audience. The same goes for designing a product or service.

Many of us are sure we know what that means. It’s hard work, thinking work. We’ve seen the buzzwords. When we try to execute and implement, however, we find out that it’s easier said than done.

Wouldn’t it be nice if you could find out precisely how to overcome this challenge?

What Would It Be Like?

Imagine this lovely scenario: You almost effortlessly reach out to your audience. They love what you offer them. They become loyal fans. They are then happy to give you more of their money.

You now have a pleasant dilemma. Should you plow those extra funds back into your business? Or should you spend something on your family and yourself? And it goes beyond the money. You have a lot more energy, you’re more relaxed, and you’re enjoying doing business and just living.

First Steps

How do you get there? You start by finding out what it means to really understand your audience. You have to learn what they think and feel. You have to test and verify your knowledge.

Statistics can help, but they are not the only way. You can also understand your audience without numbers. All it takes is talking to them and asking questions.

When you do it right, you get a surprise bonus: your audience starts liking you more and more — they trust you and want more of what you say. Once that happens, your life will be so much easier when you start to offer paid solutions to them.

I Can Help

Do you want this vision so much you can taste it? I am your man, and my mind, knowledge, skills, and enthusiasm are at your service.

I know a lot of ways to gather information while talking to people, online or in person. I’m also very good at putting it all together, seeing the big picture, and fine-tuning communication accordingly. I set people at their ease — several times, strangers have told me how surprised they were to find themselves sharing information, thoughts, and feelings with me that they hadn’t told anybody else before.

so we can find out which ways I can help you. Whether you have in mind a major overhaul of your communication strategy or just want to tweak it, let’s see what we can do.